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Health and beauty retailer A.S. Watson says it has taken another step forward in sustainability by co-creating a skin care brand with Procter & Gamble that aligns with its Sustainable Choices product range.
Health and beauty retailer A.S. Watson says it has taken another step forward in sustainability by co-creating a skin care brand with Procter & Gamble that aligns with its Sustainable Choices product range.
Procter & Gamble and A.S. Watson have joined forces for the co-creation of aio, a new skincare brand designed for busy consumers, with simplicity and sustainability in mind. The brand is making its debuts in the physical and online stores of Watsons in the Greater China markets a single sku named Super Essence, an all-in-one product designed to maintain skin’s hydration and reduce overproduction of sebum.
"This is the future of retailing and skin care," said Markus Strobel, president, P&G skin and personal care.