Detailed text transcripts for TV channel - MSNBC - 20180716:04:21:00
They staked their image on an nba rookie who denied gravity. you may have heard of him. michael jordan. >> without michael jordan there is no sneaker community. what a lot of people don't know is michael jordan was first approached by adidas to do a deal and wound up getting a bert deal at nike. >> on the court jordan seemed endowed with super human powers, powers that translated to dollar signs. >> ready. and action! >> tapping into his extraordinary talent in creating a brand just for him. >> that everyone could have a piece of. >> in 1984 a young rookie michael jordan signs with nike and th...