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TV Screens: "A lot of people were in denial mode but there is a major markshift. 55 is the new 32 for TVs," said Avneet Singh Marwah, CEO at Super Plastronics Pvt Ltd, which is a brand licensee of five major global brands - Thomson, Kodak, Blaupunkt, Westinghouse and White-Westinghouse (trademark of Electrolux).
With Onam and Raksha Bandhan just around the corner, the festival season is ready to kick off in full swing. As people embrace the celebratory spirit, companies anticipate a surge in sales this year. Consumer durables firms are expecting strong growth of 40-50 per cent in the premium segment during the upcoming season. Appliance makers also foresee increased demand for cooling appliances - refrigerators and air conditioners - which were impacted by unseasonal rainfall.
Thomson sees an opportunity with the government imposing restrictions on laptop imports from November 1. The company, which re-entered the Indian market in 2018 in partnership with SPPL, primarily makes TVs in India which it sells online only through Flipkart, and for laptops, too, it will follow a similar strategy. Thomson laptops are sold in France and other European countries.
Thomson Laptops: “Thomson will be coming in a big manner in the laptop category. This decision has been made to counter laptop brands which have come in smart TVs. We will be targeting all segments from entry-level to ultra-premium,” Avneet Singh Marwah, CEO of Super Plastronics (SPPL), Thomson’s official brand licensee and manufacturing partner in India, told ET.
“Thomson will be coming in a big manner in the laptop category. This decision has been made to counter laptop brands which have come in smart TVs. We will be targeting all segments from entry-level to ultra-premium,” Avneet Singh Marwah, CEO of Super Plastronics (SPPL), Thomsons official brand licensee and manufacturing partner in India, told ET.