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Thomson: Asked about competition from Google’s Chromebook, Reliance’s JioBook and Shark Tank-funded Primebook in the affordable segment, Krasnovsky said, “Laptops are perceived as more convenient than Chromebooks from a consumer standpoint, primarily because Microsoft Windows is more familiar in the context of laptops as a product.”
India Business News: Consumer electronics company Thomson plans to enter the laptop market in India within the next two quarters. The company is also considering exporting
Thomson sees an opportunity with the government imposing restrictions on laptop imports from November 1. The company, which re-entered the Indian market in 2018 in partnership with SPPL, primarily makes TVs in India which it sells online only through Flipkart, and for laptops, too, it will follow a similar strategy. Thomson laptops are sold in France and other European countries.
Thomson Laptops: “Thomson will be coming in a big manner in the laptop category. This decision has been made to counter laptop brands which have come in smart TVs. We will be targeting all segments from entry-level to ultra-premium,” Avneet Singh Marwah, CEO of Super Plastronics (SPPL), Thomson’s official brand licensee and manufacturing partner in India, told ET.