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The new report is a way for ad buyers to confirm that no hidden fees will be taken from their gross revenue, without compromising privacy.
The updates cover new features and updates around reporting, network settings and inventory.
Bots can gain access to CTV apps and pretend to deliver real ad impressions Using spoofing tactics, bad actors can gain access to CTV servers, disguise bots as real viewers and even purport to run ads when no ads are present. As television viewership rates continue to climb, the threat of ad fraud grows. As part of The Drum’s deep dive into the future of TV, we unpack what marketers need to know. With consumers stuck at home, connected TV (CTV) viewership – and media consumption at large – has skyrocketed. While CTV ad inventory presents new, high-value opportunities for marketers, it o...