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>> this is not going over very well, as you can imagine, megyn. this town has been beat up. and we've gone through the gris mill. all people wanted to do was go and celebrate their home football team on a thanksgiving weekend and sort of forget ferguson for three hours. and it came right into our living rooms and right into the stream when the players held up the hands up-don't shoot. they also added insult to injury, kenny brit had on his arm, he had white tape and written with a black magic marker mike brown. >> -- >> right. he said -- he was asked what was that all about and he said i'm not...

Marker mike brown. >> -- >> right. he said -- he was asked what was that all about and he said i'm not choosing sides. i just support ferguson, which doesn't make any sense because if you support ferguson, there's a whole bunch of i-heart-ferguson signs going around town. so he took a side which made the nfl take a side km made the rams take a side and now you're in a p.r. nightmare. >> i think they intended to be uniting. did they succeed in any way? >> the players succeeded in dividing. the rams for all of -- for everything they've done they have done quite a bit to reach out to ferguson. th...