meesho: Meesho delists 52 lakh counterfeit, restricted products in six months
Meesho said its "Project Suraksha" systems has detected and blocked over 12,000 bad actor accounts from accessing the platform.
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Meesho said its "Project Suraksha" systems has detected and blocked over 12,000 bad actor accounts from accessing the platform.
SoftBank-backed e-commerce firm Meesho has delisted nearly 42 lakh counterfeit and infringing product listings and 10 lakh restricted products in the past six months, the company said on Wednesday. The total deactivated products account for less than 5 per cent of the total products listed on Meesho's platform, a company official said. Meesho said its "Project Suraksha"
As per the e-commerce company’s ‘Trust Assurance Report’ 1,800 brands had been identified as high-risk for infringement and counterfeiting, and action was taken against these bad actors, Meesho claimed.
Meesho said its AI-powered approach has crushed 4.2 million counterfeit listings on its e-commerce platform in India
With this delisting, the total number of deactivated product account for the 5 percent of the total listed products on the platform.