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The success of the Indian cricket team in the Asia Cup, coupled with the marketing strategies of Disney+ Hotstar, has attracted more companies to sponsor the ICC World Cup. Disney Star earned Rs 480 crore in sponsorship revenue from the Asia Cup, with double the number of advertisers compared to the previous edition, according to a source. Many brands that sponsored the Asia Cup have signed multi-billion rupee deals for the World Cup.

The company has engaged PhonePe, Mahindra, Coca-Cola (Charged), HUL (Glow and Lovely), IndusInd Bank, Mondelez and Jindal Panther as broadcast sponsors. For digital, the sponsors are Mahindra, Booking.com, Hindustan Unilever (Surf Excel), Louis Philippe, Kingfisher, Coca-Cola (Thums-Up), Black & White and MRF.

The marquee cricket tournament is set to take place from August 30 to September 17.

Arsenal teams up with Dirt Is Good to champion value of dirt Published: 7 August 2023 Average read time: 3 minutes ...

Biscuit brand Parle has yet again emerged as the most chosen in-home brand among fast moving consumer products (FMCG), as per the latest edition of Brand Footprint, Kantar Worldpanel's annual rankings of the most chosen consumer brands in India. Parle is followed by Britannia, Amul, Clinic Plus, Tata Consumer Products, Nandini, Colgate, Surf Excel, Aavin and Sunfeast. See latest rankings here