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Britannia leads the way in the most chosen out-of-home (OOH) brand category, while the five most chosen OOH beverage brands in India are Frooti, Thums Up, Amul, Maaza, and Sprite
Indian mothers believe powder detergents have superlative features, however brands can push this cohort to try liquid detergents by focusing on clothing protection claims, a consumer research by global market intelligence firm Mintel has ...
As Sanjiv Mehta hands over the baton to Jawa, the latter, credited with transforming Unilever China and Unilever Philippines, has a tough task cut out for him. One of the main challenges before Jawa is the disruption from the startup world
The best performing ads are customised to the platforms, says analytics company Kantar. Bharat is a fast-growing market for the premium segment, but its ads
Hindustan Unilever, Burger King share laurels in third edition of Kantar's creative effectiveness awards