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The clothing company was targeted by right-wing activists including a BJP MP who claimed an ad which used an Urdu phrase hurt their religious sentiments.
The company insisted that it is not a Diwali collection, which will be soon launched under 'Jhilmil si Diwali' promo
No Jashn for FabIndia after right-wing backlash, clothing brand pulls down Diwali ad
In an interview with afaqs!, the executive director – home care, HUL, talks about the journey of Sunlight Detergent, Unilever's first brand in India.
Prashant Kohli, vice president, strategy at The Glitch (a VMLY&R company), India writes about how agencies can work towards getting a seat at the big table and create work that’s valuable to both businesses and consumers by deploying human-centred design thinking.