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“We are getting caught in a certification economy”: Anand Chakravarthy, media buyer turned edtech entreprenuer Share Via: In conversation with the co-founder of Results and Outcomes, the newest member of the booming edtech industry. When schools across India shut their classroom doors during COVID-induced lockdowns and started offering online classes, there was increased interest in the edtech sector. Anand Chakravarthy, the newest member of this industry, arrives on the scene as the co-founder of Results and Outcomes. It is a startup launched by industry practitioners, with experti...

HUL’s ‘Smart Fill’ machine takes on refill pouches, zero waste stores… Share Via: … But how likely will it change consumer behaviour? Will the eco-friendly ‘woke’ citizen go the extra mile? After years of relying on refill pouches, ‘kirana’ stores and zero waste businesses, consumers finally have a more eco-friendly alternative to buying Hindustan Unilever (HUL) products. HUL has launched an initiative, called a ‘Smart Fill’ machine. It is an in-store vending model for its home care products, and its aim is to reuse, reduce and recycle pl...

Tue, 07, 21 This week You! has an exclusive chat with the up-and-coming model Suaan Elahi who talks about his work and how he got into fitness… you & me The career of, Suaan Elahi, isn’t a story of overnight success. It was his relentless grind that helped him carve a distinguished niche in the fashion industry. An incessant source of talent with an attractive face, Suaan’s high-profile work includes fashion labels like Nauman Arfeen, Humayun Alamgir, Amina Yasmeen, Sameer Sain to name a few. He has worked under brands such as Alkaram, Riwaj, Warehouse, Zivini and Vogue by Shimmers and...

TVS Eurogrip’s new ad re-instills the need of social distancing Share Via: #StandApartToStandTogether campaign, executed by GroupM India, is an attempt to provide a gentle reminder to the public to take necessary precautions. As various parts of India open up again after COVID-induced lockdowns, there is a need to rekindle the importance of maintaining social distancing and wearing a mask in public. In an attempt to spread awareness about these necessary precautions, TVS Eurogrip, the leading two- and three-wheeler tyre brand, has released a video on a social experiment it conducted in M...

July 12 2021, 10:36 am | BY Kim Shaw | No Comments BBDO Pakistan has for the third year in a row won the ultimate prize at Effies Pakistan 2021: the Grand Effie.   The accolade was given to the campaign “Hot Tea Stains” for Shalamar Hospital / Babar Ali Foundation, a project which was so effective that it reduced the incidents of child burns by 50% at the hospital. The powerful film behind the campaign, shining a spotlight on the fact that the majority of skin burns on Pakistani children are due to everyday hot tea spills, was shot by Jami at Azadfilm Company. The posters for the ...