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Surf Excel pushes for socially distant Holi celebrations in new spot Share Via: The campaign uses the tagline 'Rang achhe hain' and imagines what a socially distant Holi celebration could look like in 2021. It’s very possible that Holi this year is going to look very different. The COVID-induced lockdowns have been lifted in most parts of India, but the pandemic is still spreading across the country. So, the government is urging people to continue to wear masks and observe social distancing norms. Surf Excel’s new campaign borrows from this train of thought. It shows a young boy and...

Surf Excel shows how Holi can bridge emotional distance, bring hearts closer despite physical distancing Conceptualised by Carlos Pereira, the campaign brings alive the true spirit of Holi and demonstrates that physical distance should not deter emotional connections Click on the Image to watch the TVC. HUL’s detergent brand Surf Excel has launched a Holi campaign #RangAchheHain, taking forward its unique 'Daag Achhe Hain' brand proposition and continues to use colours as a medium of ‘togetherness’. This year, it shows how the colours of Holi can help bridge emotional distances...

Is there a market for 'dishwasher-only soap' in India? Share Via: With HUL’s Vim Matic range, will dishwasher soaps, as a category, finally take off in India? During COVID-induced lockdown in 2020, many Indians asked their household help to refrain from entering their homes in a bid to stop the Coronavirus from spreading. They took matters into their own hands (literally) and got down to the dirty task of scrubbing utensils clean. Hindustan Unilever’s Vim has introduced the Vim Matic machine dishwasher range for people who have dishwashers. The range includes detergent powder, rinse...

linkedin The ad world is no newbie to communication which pits one brand against another. Whether any sort of comparison is a case for proving one’s superiority over the other or is simply a gimmick to gain momentary recognition, is debatable. Over the history of advertising, comparisons have provided unforgettable campaigns, right from the infamous cola wars between Coke and Pepsi beginning in the late 1970s, to the war between Lalitaji’s Surf, and Nirma detergent powders in India.   In recent news, German wellness brand Sebamed made headlines through its print and di...

Mundra brings a decade of experience and knowledge of agency-side functions in the advertising industry. He earlier worked with Dentsu Webchutney, Jack in the Box Worldwide, Ogilvy and Isobar