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Adtech Today Unveiled: Exploring the Future of Digital Media

Explore digital media's future at Adtech Today's launch, spotlighting collaboration and innovation in DigiAdCon 2024

Mumbai , Maharashtra , India , Shisham , Uttaranchal , Shrenik-gandhi , Reena-jagtap , Moneka-khurana , Ankoor-dasguupta , Srikanth-rayaprolu , Shetanshu-dikshit , Ameer-ismail

CXOs: Now, CXOs wear their hearts on their screens

Brand and business specialist Harish Bijoor has seen an exponential rise in the number of clients seeking out experts for personal brand building and strategy. “In 2020, we had around 17 C-suite clients in a full year. Today, we have over 200 clients. Earlier, brands would focus on 70% advertising in the physical domain, but today, 80% is on digital ad spends and CEOs are representatives of the brand,” he said.

Kozhikode , Kerala , India , Bengaluru , Karnataka , Lucknow , Uttar-pradesh , Harish-bijoor , Nikhil-kamath , Anand-mahindra , Sindhu-gangadharan , Lingraju-sawkar

Poonam Pandey's staged death raises ethical questions | Analysis

SOUNDING BOARD: Is there a thin line between creating awareness and moral dilemmas? Pandey's death hoax to raise awareness about cervical cancer prompts us to examine the ethical aspects of this digital campaign, as the focus shifts from the cause, potentially impacting her brand image

Shikha-davessar , Shrenik-gandhi , Pandey-instagram , Poonam-pandey , Kendall-jenner , Yash-chandiramani , Krishna-iyer , Shavon-barua , Oscar-wilde , Mullenlowe-lintas-group , Union-budget , Linkedin

Poonam Pandey's staged death raises ethical questions | Marketing

SOUNDING BOARD: Is there a thin line between creating awareness and moral dilemmas? Pandey's death hoax to raise awareness about cervical cancer prompts us to examine the ethical aspects of this digital campaign, as the focus shifts from the cause, potentially impacting her brand image

Shavon-barua , Oscar-wilde , Yash-chandiramani , Shikha-davessar , Kendall-jenner , Poonam-pandey , Krishna-iyer , Shrenik-gandhi , Pandey-instagram , Mullenlowe-lintas-group , Linkedin , Union-budget

Poonam Pandey Death: Fake news | - Times of India

Explore the world of staged publicity stunts and their effectiveness in fooling the audience. From fake deaths to fake relationships, discover how celebrities use these tactics for attention.

Mandakini , India-general- , India , Sania-mirza , Somy-ali , Sidharth-malhotra , Neeru-bajwa , Mukesh-bhatt , Raj-kapoor , Ram-teri-ganga , Ritesh-singh , Arjun-kapoor

M&E leaders applaud interim budget 2024 but hopeful for more: Best Media Info

M&E leaders applaud interim budget 2024 but hopeful for more: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

India , Punit-goenka , Ayushman-bharat , Ambika-sharma , Nirmala-sitharaman , Bhavesh-talreja , Mudra-yojana , Lok-sabha , Sumit-gupta , Saurav-agarwal , Shrenik-gandhi , Zee-entertainment-enterprises

What the advertising industry hopes from the upcoming budget: Best Media Info

What the advertising industry hopes from the upcoming budget: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

India , Dhruv-rajput , Delphin-varghese , Shrenik-gandhi , Rohan-mehta , Consumption-expenditure , Bestmediainfo-bureau , Union-budget , Brand-solutions , Sharma-delhi , Finance-minister-nirmala-sitharaman , Six-india

Streaming, influencers tie up for ad-led model

The idea is to cater to the youth, while adopting a cost-effective strategy

Mumbai , Maharashtra , India , Shrenik-gandhi , Sahil-chopra , Devdatta-potnis , Neel-salekar , Dehati-ladke , Khushaal-pawar , Kusha-kapila , Hitarth-dadia , Netflix

When the cookie crumbles: How are marketers gearing up for a cookieless era? | Analysis

SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies

India , Sanjeev-jasani , Yash-chandiramani , Suraj-nambiar , Shrenik-gandhi , Devdatta-potnis , Ganapathy-sankarabaaham , Anurag-iyer , Shradha-agarwal , Vinay-tamboli , Rubeena-singh , Kalyan-kumar

When the cookie crumbles: How are marketers gearing up for a cookieless era? | Digital

SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies

India , Dippak-khurana , Vinay-tamboli , Anurag-iyer , Rubeena-singh , Shrenik-gandhi , Kalyan-kumar , Devdatta-potnis , Shradha-agarwal , Yash-chandiramani , Anymind-group , Google