Streaming, influencers tie up for ad-led model
The idea is to cater to the youth, while adopting a cost-effective strategy
Source: livemint.com
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When the cookie crumbles: How are marketers gearing up for a cookieless era? | Analysis
SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies
Source: campaignasia.com
When the cookie crumbles: How are marketers gearing up for a cookieless era? | Digital
SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies
Source: campaignindia.in
influencers: Creators get on Bollywood celebs' wagons in 2023 to endorse brands
Creators, spanning a spectrum from YouTubers and Instagram influencers to podcast hosts and Twitch streamers, have amassed colossal followings through the creation of content that resonates with audiences on a profoundly personal level. Their appeal lies in authenticity and relatability, qualities that set them apart from the scripted personas of traditional celebrities. This organic rise to fame positions creators as authentic and relatable figures, establishing a connection with their followers that goes beyond the superficial.
Source: indiatimes.com
Threads: A brand engagement powerhouse or a fad?
Threads: A brand engagement powerhouse or a fad?
Source: campaignindia.in