Zerodha's Nikhil Kamat goes WTF with his podcast. And audiences are loving it.
Duration doesnt matter, the right content does. Keeping this in mind, Nikhil Kamath has been producing podcast shows that are over three-hour long. And some of them have more than a million views on YouTube. While Kamath has not explored any revenue model yet, podcasting is a tricky business, especially in India. But what makes WTF show unique?