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Here's Why The Omega Tie-up Was A Branding Mistake: A Former Swatch Marketer Weighs In - Vimarsana News

Here's Why The Omega Tie-up Was A Branding Mistake: A Former Swatch Marketer Weighs In

Published: April 5, 2022

Omega recently partnered with Swatch for the launch of a co-branded budget watch. It was an instant sell-out. But Dominique Touchaud, the former director of global advertising for Swatch and current founder of Shokunin Marketing, argues the deal missed the mark.

Source: thedrum.com
Related Topics:
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【F】 Buying Guide: The Best Swatch Watches From The 2000s - Vimarsana News

【F】 Buying Guide: The Best Swatch Watches From The 2000s

Published: January 29, 2022

✓ Jorg takes a deep look at the best Swatch watches from the 2000s with some real classics ✓ Featuring the Carousel and the Oscillation ✓

Source: fratellowatches.com
Related Topics:
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