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The ground. the romney campaign is showing some swagger. >> it would be impossible to mimic the 67-county strategy that romney has going now in florida. >> reporter: experts say the old model of a 72-hour blitz before election day doesn't play anymore. today's hyper informed voters are watching other states making up their minds. >> they realize if you wait until the week before, you lose buzz in florida. >> every election, they say this is the most important election in our lifetime. >> this the most important election of our lifetime. >> conventionm wisdom shows that to beat president obama ...

The ground. the romney campaign is showing some swagger. >> it would be impossible to mimic the 67-county strategy that romney has going now in florida. >> reporter: experts say the old model of a 72-hour blitz before election day doesn't play anymore. today's hyper informed voters are watching other states making up their minds earlier. >> they realize if you wait until the week before, you lose buzz in florida. >> every election, they say this is the most important election in our lifetime. >> this the most important election of our lifetime. >> conventionm wisdom shows that to beat presiden...