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Technical. >> unless they're told by some focus group. >> right. >> to use the word soul. or to pretend they have it. >> oh, my god. >> it's true. >> we have people walking around, running for office, who are more afraid of tweets that attack them, people on twitter attacking them, than the reality. they market. they actually -- >> americans may not know this. they test words. >> right. >> and they test phrases. >> yeah. >> if people want to know, harold, why these presidential candidates speeches are so and none of us around this table can really say this is how barack obama's going to turn t...

Life. >> happy mother's day from barack obama's team. >> let's bring in, that ad also shows bill maher. let's talk about the numbers. this usa todayarried women voters, 47-43. among single women, president obama, 68%. romney, 24%. what do we learn from these numbers other than the obvious? >> we've known for a while that single women are a constituency is president will play well with. we know that married women is a swing group. a target group. especially suburban white married women. that is like the narrowest slice but it is a key demographic group especially in philadelphia and northern vi...

The confrontation with the soviet union and a wide array of other questions i don't flow if it was all that salient. depends on which domains are you talking about. people take their religious identity seriously, some more seriously than others and some take them seriously in some domains rather than other domains. there are many catholics that say i do take my cues on social issues from the catholic church. i argue that progressive catholics, i'm not sure that they are embracing their progressive positions, because there are catholic bishops who are telling them that paul ryan is a dangerous ...

Who do not go to church regularly. how does this play out in 2012, the church and its positions sort of seem to differ on various issues? >> catholics must be inspired by the holy spirit because they almost always vote for the winner. but the real reason they almost vote for the winner is because the catholic population reflects, to some degree, the diversity of the country. it's a large latino component, 10% of catholics are african-american. and catholics are your classic swing group. there are a 40-40-20 group. 20% swing around quite a lot. a lot of catholics vote other parts of that identi...

First, independents are the key swing group in ohio when speaker boehner is saying, i tried to compromise. we triad grand bargain but he upped the ante. and he is flying -- playing off the statistic that 56 percent think we are, the country, is off on the wrong track. what the republics and romney are trying to do, not define the race on their terms with a vision for the future but to say it is all obama's fault. >> this is the first time i have seen the republican leadership mount an attack on the president that was anywhere in the ballpark which is he's not leading. we were willing to compro...