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BBCNEWS The Media Show June 4, 2024 01:52:00

Looking here at some, the percentage of adults viewing at least 15 minutes of channel 4 on linear tv in an average week, as has declined the sharpest decline being amongst 16 to 24 year olds. i mean, presumably that s not a surprise. no, i think it s really interesting to think about how young people are viewing. so there s a recent la times report that said gen z is now watching 7.2 hours of video a day and gen x, which i guess was the one before, is it 6.3? so just in one generation, look at the volume of video that people are viewing a day and how much that s gone up. and about 50% for the youngest, about 50% of watch they re watching is long form what we might call traditional, no matter how it s distributed for the generation before that, x, it s about 70%. so these are fast switches. but what you see is the video day, if we like, is elongating. the demand for high quality traditional content remains there. right? so the onus on us is how do we switch to distributing it in the way ....

Channel 4 , La Times , Gen X , Gen Z , 7 2 , 6 3 ,

BBCNEWS The Media Show June 4, 2024 00:51:00

To get them watching. now you re competing with a range of social media platforms and tech platforms. some of the data, i m looking here at some, the percentage of adults viewing at least 15 minutes of channel 4 on linear tv in an average week, as has declined the sharpest decline being amongst 16 to 24 year olds. i mean, presumably that s not a surprise. no, i think it s really interesting to think about how young people are viewing. so there s a recent la times report that said gen z is now watching 7.2 hours of video a day and gen x, which i guess was the one before, is it 6.3? so just in one generation, look at the volume of video that people are viewing a day and how much that s gone up. and about 50% for the youngest, about 50% of watch they re watching is long form what we might call traditional, no matter how it s distributed for the generation before that, x, it s about 70%. so these are fast switches. but what you see is the video day, if we like, is elongating. the demand fo ....

Channel 4 , Social Media Platforms , Tech Platforms , La Times , Gen X , Gen Z , 6 3 , 7 2 ,

BBCNEWS The Media Show June 4, 2024 04:52:00

Of course, 20 30 years ago, channel 4 would have been competing with bbc one or itv to get them watching. now you re competing with a range of social media platforms and tech platforms. some of the data, i m looking here at some, the percentage of adults viewing at least 15 minutes of channel 4 on linear tv in an average week, as has declined the sharpest decline being amongst 16 to 24 year olds. i mean, presumably that s not a surprise? no, i think it s really interesting to think about how young people are viewing. so there s a recent la times report that said gen z is now watching 7.2 hours of video a day and gen x, which i guess was the one before, is at 6.3. so just in one generation, look at the volume of video that people are viewing a day and how much that s gone up. and about 50% for the youngest, about 50% of watch they re watching is long form, what we might call traditional, no matter how it s distributed for the generation before that, x, it s about 70%. so these are fast ....

Channel 4 , Social Media Platforms , Bbc One , Tech Platforms , La Times , Gen Z , Gen X , 6 3 , 7 2 ,

BBCNEWS The Media Show June 4, 2024 15:52:00

Before, is it 6.3? so just in one generation, look at the volume of video that people are viewing a day and how much that s gone up. and about 50% for the youngest, about 50% of watch they re watching is long form what we might call traditional, no matter how it s distributed for the generation before that, x, it s about 70%. so these are fast switches. but what you see is the video day, if we like, is elongating. the demand for high quality traditional content remains there. right? so the onus on us is how do we switch to distributing it in the ways they want, because the content is in demand. so that s why we ve switched so much to allli and where we re getting that streaming growth. i have no doubt that people want the content. it s are you making it available in the places where they want to see it? and this is an area i m very interested to hear your views on, because all content creators, all content creators are wrestling with when do we put our content on our own platforms ve ....

6 3 ,

BBCNEWS The Media Show June 4, 2024 15:54:00

Report that said gen z is now watching 7.2 hours of video a day and gen x, which i guess was the one before, is it 6.3? so just in one generation, look at the volume of video that people are viewing a day and how much that s gone up. and about 50% for the youngest, about 50% of watch they re watching is long form what we might call traditional, no matter how it s distributed for the generation before that, x, it s about 70%. so these are fast switches. but what you see is the video day, if we like, is elongating. the demand for high quality traditional content remains there. right? so the onus on us is how do we switch to distributing it in the ways they want, because the content is in demand. so that s why we ve switched so much to allli and where we re getting that streaming growth. i have no doubt that people want the content. it s are you making it available in the places where they want to see it? ....

Gen X , Gen Z , 7 2 , 6 3 ,