Consumers Want Beverage Products That Enable A Healthy Lifestyle bevnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bevnet.com Daily Mail and Mail on Sunday newspapers.
Today, the parameters for a 'healthy lifestyle' go beyond diet and exercise. Symrise Flavor North America shares key findings from their Healthy Lifestyles Framework in support of beverages that help consumers achieve their health and wellness goals through flavors, ingredients and functional benefits.
Consumers Want Beverage Products That Enable A Healthy Lifestyle SPONSORED CONTENT FROM Symrise
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Living a “healthy lifestyle” has become more than just maintaining a diet or exercise regime. The focus of a healthy lifestyle has shifted from being purely about health towards the ability to maintain a sense of holistic well-being, which includes cognitive functions, relationships, and mental health. Today, consumers seek balance in an imbalanced world and search for natural ways to regain well-being by using products and methods to help them cope better.
Symrise Flavor North America conducted extensive research in the health and wellness space to help guide beverage brands to fulfill consumer needs. Symrise’s Healthy Lifestyles Framework is structured on five main opportunities areas for beverage brands to pinpoint in order to tap into these consumers: Back to the Future, Let Food Be Thy Medicine, Blurring Boundaries, Natural Power-Ups, and Permissible Pleasure.