Should You Publish Content on a Company Blog or on Medium.com?
There are multiple ways to use Medium as part of a content marketing strategy. In this post, we’ll explore several considerations that will help determine the best approach for your unique needs. What Is Medium? Medium is a publishing platform estimated to receive over 200 million visits per month. The content you publish on Medium has the opportunity to tap into that monthly traffic and grow an audience. Advertisement Continue Reading Below Publishing content on Medium enables you to leverage Medium’s reach in order to build email newsletter subscribers and traffic to the company site. T...