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Researchers show Facebook's ad tools can target a single user – TechCrunch

A new research paper written by a team of academics and computer scientists from Spain and Austria has demonstrated that it’s possible to use Facebook’s targeting tools to deliver an ad exclusively to a single individual if you know enough about the interests Facebook’s platform assigns them. The paper — entitled “Unique on Facebook: Formulation […] ....

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Facebook: 'Nanotargeting' Users Based Solely on Their Perceived Interests

Facebook: 'Nanotargeting' Users Based Solely on Their Perceived Interests
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