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← Use Arrow Keys → Jaden Smith and Emma Chamberlain Work With Levi's to Reduce Our Carbon Footprint: "It's Cool to Thrift" Levi's has announced its "Buy Better, Wear Longer" campaign, which features two of our favorite activists Jaden Smith and Emma Chamberlain, both of whom are known for teaming up with brands that reflect their core values. This initiative in particular speaks to the denim company's sustainability efforts and raises awareness about the fashion industry's overconsumption. Levi's has committed to sourcing materials such as cottonized hemp and organic cotton and producing ...

Levi's Buy Better, Wear Longer ANI | Updated: Apr 23, 2021 19:33 IST New Delhi [India], April 23 (ANI/Mediawire): Levi's is launching a new spring campaign -- "Buy Better, Wear Longer" -- that raises awareness and speaks to our shared responsibility on the environmental impacts of apparel production and consumption. Featuring an inspiring group of changemakers -- Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcatl, Emma Chamberlain and Marcus Rashford MBE -- this multi-platform global ad campaign fuses Levi's longstanding commitment to making quality cl...

Levi's® Buy Better, Wear Longer Campaign Extended Film (https://www.youtube.com/watch?v=nalO8f2GxHM) HERE This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India) DISCLAIMER (This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)   Dear Reader, Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country a...

Popspoken With all the buzz on sustainability initiatives led by global brands, we bring you small ways that you can save planet Earth. Before you purchase that next item that you covet, check out three eco-friendly ways in Singapore to thrift-shop, score quality second-hand steals and repurpose that pair of jeans that that are just casually lying around in your wardrobe. These stylish options will still give you the dopamine kick that you need and still allow you to shop responsibly. 1. FIN Crafted Goods  Customize your dated goods with bespoke patches from boutique outfit, FIN Crafted Goo...

Save Share Anyone who knows even the broadest strokes of fashion knows that denim, as it is traditionally produced, is one of the most environmentally damaging fabrics available. But Paul Dillinger, vice-president of global innovation at Levi Strauss & Co, is on a mission to make it sustainable and better for the environment while – crucially – keeping it at fashion’s forefront. “There are hundreds of little tiny decisions that go into a product,” he says from his home in San Francisco, where fires raging in California last summer turned the skies orange. Paul Dilling...