for many areas since start ups have kind of disadvantages injapan, but, from now it ll be changed. the government is putting its weight behind this and has tapped into its huge pension fund worth $1.5 trillion. to increase the number of starters by ten fold over the next five years. they want to encourage a spirit of enterprise in every corner of the land. had come to takashima. it s a bit of a backwater and has a reputation of being a thriving area. but it has been trying to reinvent itself as a place for start ups and in recent years a local company has hit the jackpot by taking its new venture across the country. this little truck offers a lifeline to thousands of elderly who live in a remote area like this.
it s a supermarket on wheels called takashimaru and it s named named after the area. one of the company s drivers is making a regular stop in that small town. 5000 people live there and all of his customers are over 75. they no longer drive so a service like this for their essentials, but also has a big impact on their social lives. translation: he remembers| what i want to buy every week. if my grandkids are coming on sunday, i request something special. it is nice to be able to talk with friends after my shopping. translation: oh no. i don t use a smartphone. i have been shopping with them for five years because it is very helpful. the company was founded a decade ago, initially it only had two trucks in takashima.