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Cadbury Perk is taking on cancel culture and political correctness in a new campaign in India that uses humourous disclaimers.

Mumbai: How does one ensure that absolutely no one takes offense to content one posts online? Simple- add a disclaimer that denies any accountability or responsibility whatsoever! Taking this thought further is Mondelez India’s latest campaign for Cadbury Perk titled, what else- ‘Disclaimers’.

Cadbury Perk is taking on cancel culture and political correctness in a new campaign in India that uses funny disclaimers.

Cadbury Perk and Alia Bhatt return to the brand's ‘light’ proposition in new spot… Share Via: … It marks the Bollywood actress’ first ad as a brand ambassador for the chocolate wafer brand that made its India debut 25 years ago in 1996. Cadbury Perk’s new spot is nothing but light. From the set to the artistes’ attire to the theme of the ad, it’s nothing but what the wafer infused with Cadbury chocolate has stood for – lightness. Just over a minute long with RITVIZ’s ‘Udd Gaye’ playing in the backdrop, this spot marks Bollywood actre...