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He's invested in rockets, atomic clocks. he thinks it's cool and he wants to be cool to it and talk about it. and if there's a financial return there, great. i don't think he's trying to throw money away. but i just think he wants to be involved in a lot of very colonel things and that was definitely an appeal here, i hope. >> you wrote a blockbuster about what you think he might do at "the post" he said if you ever have a question, just look at amazon. what do you mean by that? >> lots of different ways. but the main way amazon is so different from the rest of corporate america and the reason...

Specialist, they can be broad. the news business is exactly the same way dumbarton bridge talig. networks, we've had focused on a tig thing, magazines focused on a particular thing or generalists like "the washington post." a good organization can do both. they can go very deeply into certain topics and be incredibly broad. >> what's the biggest takeaway jeff can take from here and apply to "the washington post." >> hopefully looking at some of the things we do, some are very applicable to what "the post" does. i think there is the fundamental challenge he'll have to confront which is transfor...