Kodansha Design Advert By Gretel: Taking Flight
Description Japanese publishing giant Kodansha today unveils a new brand film, Taking Flight, directed by Juan Cabral and devised by New York-based design and branding studio Gretel. The film heralds an evolving era for Kodansha as it launches a new global brand identity, also by Gretel. With its core business evolving across platforms and markets, including Kodansha USA, the subsidiary representing the brand in America, Kodansha partnered with Gretel to establish a global brand for today’s media, with the ultimate aim of better connecting the company to the vast content offerings it publis...