Ad volumes on TV dipped by 4% in 2023 compared to 2022: TAM report | Media
May 2023 had the highest share of ad volumes
Source: campaignindia.in
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IPL 16 witnessed an increase of 6% in advertisers between matches 32 to 62: TAM report
The tournament also saw a 16% increase in advertising categories for the same duration.
Source: afaqs.com
Print ad space sees 90% rise in January-June 2022: TAM AdEx
SBS Biotech topped the advertisers’ list in print followed by Maruti Suzuki India.
Source: afaqs.com
Print ad space grew 5 times in May'22 over May'20
Coaching centres and jewellery retailers were the top two spenders on print advertising during May 2022.
Source: afaqs.com
TV ad volumes grew by 73% in May 2022: TAM AdEx report
The report found that overall ad volumes on TV had doubled in May 2022 as compared to May 2021.
Source: afaqs.com