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Adam & Eve/DDB merges Cain & Abel with Gutenberg Global The two outfits were launched in 2013 and 2009 respectively. by Brittaney Kiefer Sign in to continue Free email bulletins
Creative 17 Add to collection Psychological study from adam&eveDDB and PRETTYBIRD director Margot Bowman follows a girl caught unprepared for her period at school A psychological study is at the heart of a new campaign by Hey Girls, the social enterprise founded by Celia Hodson to tackle period poverty. The idea, created by adam&eveDDB, revolves around a film called ‘Seeing Red’ which has been carefully crafted to evoke anger that motivates positive action. The proposed dictionary definition of period poverty*, as shown in the film, is a lack of safe access to period products due to fin...
linkedin Bukola Garry, who joined Adam & Eve/DDB this week as head of diversity, equality and inclusion, has warned that progress in DE&I is already slowing down since the height of the Black Lives Matter movement last year and that "diversity and inclusion is being deprioritised after just a matter of months". She told Campaign: "It just shows that there's more work to be done on the core understanding of how this impacts people who work in agencies. It's their day-to-day experiences that we need to consider, and in an industry that is driven by clients, it feels a bit disjointed."
Adam & Eve/DDB's new DE&I chief warns that diversity is being 'deprioritised'