BBCNEWS Coca Colas 100 Billion Bottle... October 29, 2021 02:36:00
Media campaign, they called it world without waste. they pledged to make their packaging 100% recyclable, use 50% recycled content and, by 2030, collect and recycle one bottle or can for every one they sell. we'll design it to notjust be beautiful, but recyclable. it'll come in, we'll collect it, we'll chop it up, we'll recycle it, and we'll make more bottles. when i was there, you know, consumers hate excess packaging, and the packaging they hate the most is plastic. jake backus spent 16 years at coca—cola. he left two and a half years before world without waste was launched. brands spent a...