CNN EarlyStart April 9, 2013 10:26:00
Brain and a target brain you know looking at kind of niche, cool, hip ways to sell things and he applied it to penneys. he took away for example the cash registers. i went into a little reconnaissance at one of these stores and i saw people shoppers who didn't know where to put their purse while they were trying to dig for their credit card. you know, he tried to make an apple experience for jcpenney and jcpenney shoppers wanted their jcpenney experience. they wanted value and familiarity. he took all that away and the customers ran. this, i think, is going to be one of the leadership moves. h...
Source: archive.org