Detailed text transcripts for TV channel - MSNBC - 20130921:09:53:00
The top is the vip and then how do you serve the mass frs that. you need to be able to speak the language of each target client. >> one thing you don't do is offer the new customers a lower price. cable television companies do this all the time. it's a problem. what you have to do is roll out the right product for the right customers. you may even have two different brands. for example in the rental car industry, hertz has one brand for business people and dollar and thrifty for the budget conscious consumer. >> i was speaking to a woman who has a product jewelry, she made a cheaper line and d...