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It's not clear how the frenzy started, but it seems to follow the pattern of merchandise mania like the plastic Disney popcorn bucket in the shape of a dragon in 2022, the PlayStation 5 in 2020 and the Popeyes chicken sandwich in 2019.
It's not clear how the frenzy started, but it seems to follow the pattern of merchandise mania like the plastic Disney popcorn bucket in the shape of a dragon in 2022, the PlayStation 5 in 2020 and the Popeyes chicken sandwich in 2019.
Stanley's success story, attributed to strategic marketing shifts, can be traced back to its decision to target a new demographic: women.
Collectors and sellers of the insulated tumblers, which were invented by William Stanley Jr. in 1913, suggest that the craze has been fueled by the manufacturer’s marketing strategy, the collaboration with popular companies like Starbucks, the designer colors and a sense that ownership conveys status and exclusivity. Influencers on TikTok and other platforms have contributed to the mania by posting catchy videos of the tumblers.
Collectors and sellers attribute the craze to the limited availability and collaborations with sellers like Starbucks, as well as to viral TikTok videos.