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Beauty influencer Tasya Farasya condemns endorsements of fake beauty products

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Dec 19, 2019 at 2:41am PST
“Do you know that the whitening skin care that you claimed to be ‘the secret of your beautiful skin’ – when in fact you go to expensive and trusted beauty clinic, which you can afford from doing endorsements – can damage the skin of people who buy the products for the rest of their lives?” Tasya wrote in her Instagram account
@tasyafarasya.
“Do you know the fake cosmetic products that you called ‘very cheap’ and you said you buy from your ‘go-to shops’? People buy them because they want to be as pretty as you, but what they get is a chronic disease and even death,” she said.

Why brands should consider collaborating with influencers

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Brand collaborations with influencers have truly taken the market by storm. 
A number of brands nowadays are actively collaborating with influencers to launch fresh sets of products that are sure to tickle the fancy of consumers everywhere. This marketing tactic started with beauty giants like MAC and ColourPop, but now we see fashion, food and beverage and homecare brands joining the bandwagon.
Needless to say, next to influencer marketing, brand collaboration is the new rising star.
Depending on a brand’s business objectives and market landscape, the following are more reasons to consider collaborating with influencers in curating new products:

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