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Decoding India's Super App Ambitions: Why Less Is More

In a country like India that is obsessed with the concept of ‘thoda aur’, super apps seem to be an idea that has hit the nail on the head. ....

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Tata's super app not just old wine in 'Neu' bottle, says JM Financial

Tata Group s Tata Neu, the flagship super app launched by Tata Digital, is not merely a digital front of a hypothetical Tata mall hosting multiple brands at one place, but it is an ecosystem bringing the conglomerate s data-driven omnichannel . ....

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