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Category first & insight-driven: Viacom18 kids cluster's approach to marketing explained

Mumbai: Viacom18 kids cluster's month-long campaign around Nickelodeon Kids’ Choice Awards (KCA) is culminating on 27 March. Last year, when the broadcaster hosted the event virtually due to the coronavirus pandemic, it saw a remarkable level of engagement with 1.5 million votes. This year, the network has taken category innovation a step further by launching a metaverse ....

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