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Tata Group's digital arm, Tata Digital, is in talks with Uber for a strategic partnership to address challenges in user growth and customer engagement. The collaboration aims to leverage Tata's super app, Tata Neu, and Uber's expertise to increase traffic and revenue in the e-commerce market.
Uber Technologies CEO Dara Khosrowshahi met Tata Sons chairman N Chandrasekaran in Davos earlier this year and they're expected to talk again in Mumbai during the former's upcoming India trip to discuss the broad contours of a potential alliance, executives aware of the matter said. The exact terms of engagement are still being worked out and there's no guarantee it will lead to anything concrete.