Detailed text transcripts for TV channel - MSNBC - 20170917:11:50:00
>> you're just trying to get as many customers through the door, in anticipation of the holidays being a great time to sell to them? >> absolutely. the earlier you can capture your customer's dollar the better. then you don't have to worry as much. capture their money earlier fall. whether it's by small events. maybe you can book things earlier before it gets crazier around the holidays. so maybe it's a book signing, local celebrity, all that stuff allows people to come into your store or business more. capture the dollar earlier. relieve a little anxiety wlit gets deep near q-4 when there is ...
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