Privacy Sandbox, Universal IDs, data clean rooms: What cookie-less solutions should advertisers in APAC get behind? | Advertising
linkedin Google Chrome gave advertisers and publishers a two-year deadline to phase out third-party cookies as an advertising tool in January. One-year into the cookie deadline, Google's APAC head of privacy Jessica Martin said readiness for a cookieless ecosystem across the region is "as diverse as APAC itself". Martin attributes this to APAC's varying levels of digital maturity, data regulation and user expectations of privacy. Europe introduced consent-based regulation under GDPR in 2018, followed by the US with CCPA—regulations that have raised the privacy expectations of consumers in ...
Source: campaignasia.com