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To get them watching. now you're competing with a range of social media platforms and tech platforms. some of the data, i'm looking here at some, the percentage of adults viewing at least 15 minutes of channel 4 on linear tv in an average week, as has declined the sharpest decline being amongst 16 to 24—year—olds. i mean, presumably that's not a surprise. no, i think it's really interesting to think about how young people are viewing. so there's a recent la times report that said gen z is now watching 7.2 hours of video a day and gen x, which i guess was the one before, is it 6.3? so just ...

Of course, 20—30 years ago, channel 4 would have been competing with bbc one or itv to get them watching. now you're competing with a range of social media platforms and tech platforms. some of the data, i'm looking here at some, the percentage of adults viewing at least 15 minutes of channel 4 on linear tv in an average week, as has declined the sharpest decline being amongst 16 to 24—year—olds. i mean, presumably that's not a surprise? no, i think it's really interesting to think about how young people are viewing. so there's a recent la times report that said gen z is now watching 7.2...

Of black to front day, which was on in september, a day where all the programming was fronted by black talent and had black crews behind the scenes and were all the adverts were reshot with black talent in them. that's a massive thing, that will make, when we announce the sort of legacy commitments from them, that's making an impact on the industry. so i would argue there are still massive areas where we can make impact, and i continue to see that in the programming we do. and you mentioned young people. let's look at the way they're consuming content, notjust tv, because, of course, 20—30 y...

Representing all the women in their search for hrt. but this week we are and i think that's something to be really, really proud of. but then if we think of blatter front day, which was on in september, a day where all the programming was fronted by black talent and had black crews behind the scenes and were all the adverts were reshot with black talent in them. that's a massive thing, that will make, when we announce the sort of legacy commitments from them, that's making an impact on the industry. so i would argue there are still massive areas where we can make impact, and i continue to see ...

Continue to make that impact. that troublesome child, would be the the broadcaster representing all the women in their search for hrt. but this week we are and i think that's something to be really, really proud of. but then if we think of blatter front day, which was on in september, a day where all the programming was fronted by black talent and had black crews behind the scenes and were all the adverts were reshot with black talent in them. that's a massive thing, that will make, when we announce the sort of legacy commitments from them, that's making an impact on the industry. so i would a...