Tech Support Adviser News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Rivals by keeping the prices low. >> our approach is premium products at nonpremium prices. we saw the hardware at break even. we don't try to make any money when we sell the hardware. we hope to make money when people use the devices with not when they buy the devices. most companies are building quite a bit of profit into the sale of these devices. >> reporter: the approach this time also includes a feature never seen before on any kind of device. it's called mayday, 24/7 tech support. >> thanks for using amazon assist. i see how hit the mayday button. i'm your tech adviser james, how can i ...

>> you can tap the may day button. at the top of the menu system and a tech support adviser will appear our screen and can draw your screen and guide you through things and teach you how to do. >> i remember when steve jobs introduced the ipad. one thing he said -- >> stand on their holders and go a bit further. >> reporter: talking about the kindle because we had launched the kindle. dedicated reader today, latest generation, kindle paper, that's what steve was talking about. >> my question now is are you -- have you taken it up another notch? are you standing on apple's shoulders. >> i don't...