Indian 'granfluencers' take Instagram by storm with sex education, knitting lessons
Entering the multibillion, youth-obsessed influencer marketing industry is a dark horse: senior citizens. In India, many have taken their interests and values to Instagram, amassing followings of hundreds of thousands. They address everything from fashion to sex education, smashing stereotypes with novel content, with the most popular ones being those with compelling stories. The rise of these Indian ‘granfluencers’ mirror...