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It's about much more than just defending Ford's share of the pickup market.

Author Bio John Rosevear is the senior auto specialist for Fool.com. John has been writing about the auto business and investing for over 20 years, and for The Motley Fool since 2007. Follow @john__rosevear Ford (NYSE:F) recently held its 2021 Capital Markets Day, outlining its Ford+ strategy for the future of the business, including details on its electric vehicle plans. In this episode of Industry Focus: Energy, Motley Fool senior auto analyst John Rosevear joins host Nick Sciple to break down what he learned at Ford's event and what it could mean for the electric ...

Ford aims to boost revenue from subscription services, reduce ownership costs for fleet operators and grow its commanding share of the commercial van and truck market.

The additional spending will be focused on battery development.

Ford Pro Builds on Commercial Customer Legacy Ford Pro is designed to leverage technology to help improve uptime, total cost of ownership and performance of commercial fleets. May 28, 2021 Ford Motor Company Ford has a long history in supporting commercial customers. In 1989 the company established the Business Preferred Network program to help small fleet customers get the assistance they needed from local dealerships. In 2017 it launched the Commercial Center Vehicle Program to provide commercial customers nationwide with sales, service and financing and the dealership level. Building ...