Luxury Institute: New Rules for Data-Driven, High-Performance Client Retention
Share this article Share this article NEW YORK, June 1, 2021 /PRNewswire/ -- As consumers flock back in the post-pandemic era, premium and luxury brands are ramping up their marketing and innovation efforts. For many brands, client acquisition, vs. retention, has been the top marketing priority, despite the far less favorable economics. However, as legendary marketing guru Ted Levitt stated simply: "No business can function effectively without a clear view of how to get and hold clients." Peter Drucker, the management guru, contends that because the purpose of a business is first to acquire,...
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