Page 18 - Ted Roth News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Really get an understanding of the larger macro environment and to make sure your pitch is consistent with that. >> the blinders are often pretty high. it's easy to think your start-up is the center of the world. understanding the larger world around you you will help to make your start-up a bigger start-up. >> great meeting you. take care. >> thank you. i'm here with this week's elevator pitcher ed roth who is here to tell us about your company, stencil one. i want to hold one of these up so people can see it. these are so cool. >> thank you. >> you are the designer. >> i am. >> and you run...

Coaching in there, because -- >> practice, practice. >> and watchi and watching your past ones. >> good. i hope you learned something in there. you have the market, what you'll do with the money. it's totally irrelevant what i think, it matters what these guys think. >> great job, ed. it's so nice to meet you. i gave your product a 9 and your pitch an 8. the product is so amazing. it's so cool to see the samples. there is definitely a need there. i love the designs and the customizeability. i would want to know what you're looking for in exchange for the million dollars just to make it a littl...

Someone funding a start-up to get an understanding of the larger macro environment and to make sure your pitch is a good system with that. >> i think you're right. a lot of times we look at our own start-up world and kind of forget about what is happening. >> the blinders are off and working 24 hours a day. it's hard to have time to have casual conversations and easy to think your start-up is the center of the world when you are only a little bit of the world. and understand the larger world around you will help to make your start-up a heck of a lot bigger start-up. >> thank you for sharing al...

Customers, but how much have you done to pitching to investors? >> not much. i'm ready for it now. >> are you prepared for it? >> i think so. >> did you get advice on how to pitch to them? >> oh, yeah. >> okay, let's see how you do. you're pitching to two people, and one of them, becca brown, the co-founder and ceo of sole mates. and her company has done so well that she's here. they should have some great advice. >> all right, perfect. >> let's see how you do. >> thanks. hi, my name is ed roth, and my company is stencil1. a company that i founded in 2004. i saw a need in the marketplace for m...

We've been very fortunate that 62% of our business last year, the new contracts, was actually repeat business from existing customers. >> to grow our small business what we did was we try to outsource people before we bring someone in because it's more flexible for us and as a business that has tight resources while you're growing, that always seemed to be helpful. this week's your biz selfie comes from ed roth who owns stencil one in brooklyn, new york. that's where i live. it creates logos, stencil clothing and supplies. ed is an artist and graphic designer. it is so fantastic to see these...