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Investors? >> not much. ready for that step now. >> do you feel prepared for it? i think so. >> did you get some advice about how to pitch to them? >> yes. >> let's see how you do. you're pitching to two people. what is so neat about your pictures today is one of them, becca brown of soulmates was a pitcher on this show and her company has done so well that now she's flipped sides and she's one of our panelists. and then the second one is ditcha bray who is the co-founder and ceo of money line. he staerted his company and wen for the same thing you're going for. let's see how you do. >> thanks...

Sales force. it is good to visualize that. the one point is maybe if you articulated that exactly how you would do that in the next 6 to 9 months, that would get it to 10. on the pitch, 8 as well. i would have loved to hear a little bit more on the gross margins, financials, how you would expand that. as you scale, does that impact your gross margins because you have to go to different factories, different production channels and does that impact your gross margin. just understanding that would have given me even more confidence to put that million dollars behind the product. >> nice job. very...

Really get an understanding of the larger macro environment and to make sure your pitch is consistent with that. >> the blinders are often pretty high. it's easy to think your start-up is the center of the world. understanding the larger world around you you will help to make your start-up a bigger start-up. >> great meeting you. take care. >> thank you. i'm here with this week's elevator pitcher ed roth who is here to tell us about your company, stencil one. i want to hold one of these up so people can see it. these are so cool. >> thank you. >> you are the designer. >> i am. >> and you run...

Someone funding a start-up to get an understanding of the larger macro environment and to make sure your pitch is a good system with that. >> i think you're right. a lot of times we look at our own start-up world and kind of forget about what is happening. >> the blinders are off and working 24 hours a day. it's hard to have time to have casual conversations and easy to think your start-up is the center of the world when you are only a little bit of the world. and understand the larger world around you will help to make your start-up a heck of a lot bigger start-up. >> thank you for sharing al...

We've been very fortunate that 62% of our business last year, the new contracts, was actually repeat business from existing customers. >> to grow our small business what we did was we try to outsource people before we bring someone in because it's more flexible for us and as a business that has tight resources while you're growing, that always seemed to be helpful. this week's your biz selfie comes from ed roth who owns stencil one in brooklyn, new york. that's where i live. it creates logos, stencil clothing and supplies. ed is an artist and graphic designer. it is so fantastic to see these...