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Santa To Swap Sleigh For Ford Bronco Image: Ford If you’re celebrating the annual return of magical gifts under a well-decorated tree this year, then it’s crucial you stay posted with the latest news. Specifically the fact that you’re not going to want to be looking for sleigh tracks on the roof this year. Oh, no—this year, Santa’s driving a Ford Bronco. Advertisement Some folks over at Ford were cruising through the archives when they stumbled across an unpublished picture from November, 1968. The photo depicted Santa standing in an ice-covered, present-loaded Ford Bronco, ready to...

Combing through log books that date to the 1920s with thousands of entries, the archives team that preserves history for the company discovered 16 film negatives in a paper sleeve from that 1968 Santa shoot, explained Ted Ryan, Ford's archivist and heritage brand manager. Now, after 52 years, it's finally being printed for public view. The image features Santa standing in an icicle-covered Gen-1 Bronco convertible. It was one of a series of Santa photos in various vehicles over the years, shot for Ford World, a biweekly internal newspaper.  And never used or released publicly. "It's always...

autoevolution 18 Dec 2020, 6:51 UTC · by We’re one week away from Christmas, so Christmas advertising is about to kick into really high gear, including with your favorite automaker. Ford, for one, is throwing it way back, with a recreation of an awesome photoshoot no one knew existed. 5 photos It’s Bronco-centric, and it’s awesome. As it turns out, on November 4, 1968, Santa stopped by the Ford headquarters in Dearborn, Michigan, to check out how the Gen-1 Bronco was doing while testing in the cold room. After all, since he was planning to use it as his sleigh (reindeer are hardl...

Check out these vintage photos from 1968. It's the festive season, and manufacturers are doing their bit to try to add to the Christmas cheer. Mercedes has unveiled some questionable car wraps, Bugatti has gift-wrapped a very special one-off version of the Chiron, and Ram has created a special sleigh for Santa too. Ford is getting in on the fun too, but the Blue Oval's way of doing things this year involves a bit of a throwback to the past. The Detroit-based automaker recently rediscovered some old photographs of the Bronco that were taken with a Christmas theme, and besides revealing them to...

Ford is bringing back the Bronco as a lineup of SUVs aimed at off-road and outdoors enthusiasts. Santa Claus doesn’t usually have problems getting around in the winter, but you can almost be sure he’d use a 4x4 truck if he didn’t have a sled and flying reindeer to rely on. In fact, it turns out Kris Kringle once sized up a Ford Bronco for use as a holiday hauler. (Ford) Ford archivist Ted Ryan recently came across some long-lost photos of Santa posing with a frozen generation Bronco in a cold-weather test facility. (Ford) The pictures were apparently taken for a proposed fea...