Detailed text transcripts for TV channel - MSNBC - 20150430:19:44:00
Many are still living with their parents. how are the brands managing all of that? >> they're trying to focus on the millennials. a lot of companies targeting them. as you note they're broke, living at home. one of their favorite brands now over the past year is walmart. i think i mentioned that in the story. they can't afford to shop elsewhere. the ones who do have money, they're fickle when it comes to brands. they're willing to shift and change loyalties is rapid and affects how a retailer will do business. it affects the special tee retailers in particular. the abercrombie and american eag...
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