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Facebook has announced a range of new tools to help users celebrate Ramadan, which will once again be impacted by COVID-19 restrictions around the world.
Ramadan is a month-long celebration, which more than 2 billion people will observe around the world. And with many still unable to be physically together for the event, features on social apps take on increased significance in facilitating connection and celebration.
As per Facebook: Last year, our community exchanged more than 20 million “Happy Ramadan” posts and comments on Facebook, and WhatsApp video calls spiked on the first day of Eid. Despite the barriers to coming together in person, Ramadan remains a time for generosity, charity and reflection. In 2020, people contributed twice as much to Ramadan-related fundraisers than they did in 2019 across Facebook and Instagram.