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Bharti Airtel: Whatsappening? Telcos call out tech companies over business SMSes, ET Telecom

Bharti Airtel: The Cellular Operators’ Association of India (COAI) has written a letter to telecom secretary Neeraj Mittal saying “renowned international corporates such as Amazon and Microsoft are presumably circumventing and bypassing the legal telecom route by disseminating messages to Indian customers via WhatsApp, Telegram”. ....

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WhatsAppening? Telcos Call Out Tech Cos over Biz SMSes

An industry grouping representing Indias top three telcos has accused global consumer-technology majors, such as Microsoft and Amazon, of “presumably circumventing and bypassing the legal telecom route” by using WhatsApp and other unregulated platforms to send enterprise messages to customers, causing a likely ₹3,000-crore annual revenue loss to both the Centre and the service providers. ....

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